Fresh Digital · CFPMS September Report
Monthly Report CFPMS · cfpms.com.au 6 Sept 2026 to 6 Oct 2026

Termite Control Geraldton.
From 53 to position 6
in one month.

A standout month for CFPMS. Termite Control Geraldton jumped 47 places onto page one, Redback Control Geraldton reached number one on Google, and calls from the Business Profile rose 61 per cent. Nineteen of the 26 terms we track now sit on page one.

2
Search terms ranking at number one on Google
19
Of 26 tracked terms on page one of Google
+47
Places climbed by Termite Control Geraldton
29
Calls from the Google listing, up 61.1 per cent
Prepared for
Central Fumigation & Pest Management Services
Central Fumigation & Pest Management Services · 45 Beaconsfield Road, Utakarra WA 6530 · cfpms.com.au
Prepared by
Mitchell Galvin
Account Director, Fresh Digital
01Rankings

Owning the top of
Geraldton pest search.

Two terms now sit at position one on Google, six sit in the top three, and nineteen are on page one. Seven terms climbed this month and seven more held their ground, so the board is moving in one direction.

1
Redback Control Geraldton
Was position 2
1
Geraldton Fumigation
Held at number one
6
Termite Control Geraldton
Was position 53
8
White Ants Geraldton
Was position 12
Search termNowA month agoMovement
Termite Control Geraldton
6
53
▲ 47
Redback Control Geraldton
No.1
2
▲ 1
Geraldton Fumigation
No.1
1
— hold
Ants Geraldton Pest
2
3
▲ 1
Termites Geraldton Pests
2
2
— hold
Termite Inspection Geraldton
3
3
— hold
Spiders Geraldton Pest
4
5
▲ 1
Central Pest Geraldton
4
4
— hold
Geraldton Pest Control
5
7
▲ 2
Pest Control Geraldton
6
7
▲ 1
Termite Inspection Mid West
6
6
— hold
Termite Control Mid West
7
7
— hold
Pest Exterminator Geraldton
8
8
— hold
White Ants Geraldton
8
12
▲ 4
Positions recorded on Google Australia at 6 October 2026. White Ants Geraldton climbed four places and moved from page two onto page one.
2
Terms at number one on Google
6
Terms in the top three results
19
Terms ranking on page one of Google
7
Terms that climbed the rankings this month
✓

Termite Control Geraldton is the move of the month

A month ago Termite Control Geraldton sat on page six of Google, where almost nobody looks. It is now at position six on page one. Termite work is among the highest value jobs a pest business takes on, and with White Ants Geraldton also climbing to position eight and both termite inspection terms holding in the top six, CFPMS now has a strong presence across the whole termite set.

02The month in numbers

CFPMS showed up
14,700 times on Google.

Across the month, CFPMS appeared in Google results 14,700 times for 1,300 different searches. The searches that matter most, pest control in Geraldton and the business name itself, are the ones turning into clicks.

MeasureThis periodRead
ImpressionsTimes CFPMS appeared in Google results
14.7k
Nearly 500 appearances in Google every day across Geraldton and the Mid West.
QueriesDistinct searches CFPMS appeared for
1,300
A wide footprint covering every pest type from ants and termites to wasps and borers.
Clicks from searchVisits earned from the organic listings
51
Led by "pest control geraldton" and searches for the business name.
New website usersPeople arriving on the site for the first time
93
Seventy two per cent of them found CFPMS through Google search.
SessionsTotal visits across the period
136
Ninety five of those visits came from organic search.
Page viewsPages opened across the site
227
Visitors are reading more than one page before they get in touch.
Enquiry forms startedVisitors who began filling in a form
9
Eight separate people started an enquiry straight from the website.
Search figures from Google Search Console, traffic figures from Google Analytics 4, for 6 September to 6 October 2026.
Searches that brought people to CFPMS Google Search Console
SearchImpressionsClicksPosition
pest control geraldton22376
central fumigation9262
bee removal geraldton2323
geraldton pest control1617
termite inspection113
cfpms311
●

People are searching for CFPMS by name

"Central fumigation" was searched 92 times and sent six clicks, with a click rate of up to 7.7 per cent on mobile, many times the site average. People in Geraldton know the name and go looking for it, and when they do, CFPMS is right at the top of the results.

03Channels

Where the 93 new
visitors came from.

Organic search is the engine, bringing in 67 new users, almost three in every four. They are also the most engaged visitors on the site, with an engagement rate of 58.95 per cent.

Organic SearchGoogle, unpaid
6772% of new users
DirectTyped the address or used a saved link
2224% of new users
Organic SocialFacebook and other social platforms
450% engaged
58.95%
Engagement rate from organic search, best of any channel
95
Visits from organic search across the month
133
Pages opened by visitors from organic search
56
Engaged sessions from organic search
04Pages

The pages doing
the heavy lifting.

The home page carried 99 views from 63 people, with close to an hour of combined reading time. Behind it, the Wasp & Bee page has come alive with spring, bringing 16 brand new visitors straight to it from Google.

Pest Control GeraldtonHome page · 63 people
99
Contact Us/contact-us · 19 people ready to get in touch
35
Wasp & Bee Removal Geraldton/wasp-bees · 18 people
26
How Often Should You Have Your Home Checked for Termites?Blog article · 4.5 pages per reader
9
About Us/about-us · 7 people
8
K9 Termite Dog Detection & Inspection/k9-termite-detection · 5 people
6
Our Complete Range of Services/services · 5 people
6
How to Spot the Sign of a Borer InfestationBlog article · 5 new visitors from Google
5
Pre-Purchase Pest Inspections in Geraldton/pre-purchase-pest-inspections · 3 people
5
Bird & Pigeon Control/bird-pigeon · 3 people
4
●

Spring has arrived, and the Wasp & Bee page is catching it

Wasp & Bee Removal Geraldton was the second biggest entry point to the site, with 19 visits and 16 of them from people who had never been to CFPMS before. They spent 29 minutes on the page between them, and "bee removal geraldton" ranks at position three on mobile. Every spring nest in Geraldton is a new customer meeting CFPMS for the first time.

05Google Business Profile

Calls up 61 per cent,
straight to the phone.

The Business Profile is where a spider in the shed turns into a booked job. It delivered 29 calls this period, up 61.1 per cent on the previous 31 days, without the caller ever needing to open the website.

MeasureThis periodShareResultRead
Calls from the profileTap to call, straight to CFPMS
29
—
▲ +61.1%
The strongest growth of any measure in the report.
Profile viewsGoogle Search and Maps combined
270
100%
Total
Around nine people a day find CFPMS through the listing alone.
Views on SearchListing shown in Google results
229
84.8%
Search
Most people meet the listing right in the search results.
Views on MapsPeople searching for pest control near them
41
15.2%
Maps
Maps views carry the highest intent there is. Someone is already looking for help nearby.
Direction requestsPeople navigating to Beaconsfield Road
24
—
Navigation
Twenty four people pulled up the route to the Utakarra base.
Website clicksProfile visitors who came through to the site
14
—
To site
These arrive already knowing the name, and they convert better than cold traffic.
Google Business Profile, Central Fumigation & Pest Management Services, 45 Beaconsfield Road, Utakarra WA 6530. Views split 84.8 per cent Google Search and 15.2 per cent Google Maps.
●

67 interactions, and every one of them free

Calls, direction requests and website clicks added up to 67 direct interactions with the business. On paid search, that volume of qualified contact would carry a real media cost. Here it comes off a listing that ranks because the underlying SEO work holds it there, and the phone is the part growing fastest.

06What's next

Three ways we build
on a strong month.

A termite term on page one, two number one positions and calls up 61 per cent is a strong base. The next stretch is about pushing the termite set higher and catching the spring rush.

1Biggest upside

Push the termite terms into the top three

Termite Control Geraldton has made the hardest part of the climb. Strengthening the termite pages and linking the K9 detection and inspection content back to them gives it the push into the top three.
Termite Control GeraldtonNow position 6 · up 47
White Ants GeraldtonNow position 8 · up 4
Termite Control Mid WestHolding at position 7
2Seasonal

Ride the wasp, bee and spider season

Spring searches are already arriving. Fresh seasonal content and Google posts on wasps, bees and redbacks put CFPMS in front of every household that finds a nest this month.
bee removal geraldtonposition 3 on mobile
Redback Control Geraldtonnumber one on Google
Wasp & Bee page16 new visitors this month
3More calls

Keep feeding the Business Profile

Calls are up 61 per cent. A weekly post schedule, fresh photos from real Geraldton jobs and a review request after every completed job keep that growth going. It is the cheapest lead source CFPMS has.
Weekly Google post scheduleSeasonal pests first
Fresh job photographyTen images minimum
Review request follow-upAfter every completed job
Questions on any of this, or want to bring something forward in the next plan?
Mitchell Galvin · Account Director, Fresh Digital · 1300 720 265 · freshdigital.com.au
Suite 5/492 Christine Avenue, Robina, Gold Coast QLD 4226